Social Media Marketing
Social media marketing allows businesses to gain new clients without the need to rely on traditional norms of word of mouth or referrals. For example, you start to run ads which would lead to leads from the ads that you've run to then the sales process which can be done in a variety of formats i.e. written page, order form, funnel opt-in, or calendar to book a call. Then a simple CTA a.k.a ‘call to action,’ where your leads can book a call or begin a conversation via direct message or purchase. And finally the leads turn into a referral by you closing the sale which can be done in the sales call or the conversation via message or via purchasing your product.
Image
Video
Carousel
This is an example advertisement which started running from June 25, 2024 run by Arise Family Chiropractic in the Cumming area. In their advertisement they include the basic framework of a good copy ad including a clear hook, explanation, offer, and call to action button here called 'get offer' leading to a 'initial consultation/ zoom call' where they leads from facebook can be turned into potential clients through the sales process
This is an example of a 'video ad' that was runnin since June 18, 2024 by Jenkins Chiropractic. As you can see a 'video ad' is a bit simpler in nature because all you need is a testimonial video from one of your practice's clients or even a video of yourself explaining some common issues that is experiencesd with your target audience i.e. back, neck pain, or scatia pain. And at the botom we have another CTA 'call to action button' here called 'sign up.'
This is an example ad of what's called a carousel ad. Now normally we run video & image ads but here is a carousel ad run by Island Family Chiropractic Oahu. This example clearly shows the versatiliy of facebook and the different formats we could experiment for your practice in order to bring the highest returns from your ads online.